Our Services
CPG Launch & Growth Suite
P2R Group specializes in helping emerging and growth-stage CPG brands navigate the complexity of the food and beverage industry. Not every CPG company has the same goals, so we customize each engagement to fit the brand’s needs. From ideation to commercialization, our four-pronged service model is designed to accelerate speed-to-market while avoiding costly missteps. We bring deep expertise in manufacturing, go-to-market planning, and sales strategy to build a plan that works best for your brand.
*Within this approach, we can also tailor projects to meet specific needs and offer additional services as they are needed.
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Clarity before commitment
Helps entrepreneurs and early-stage CPG brands validate their product idea by examining market opportunity, competitive landscape, pricing potential, and manufacturing feasibility before committing major capital or time.
From recipe to retail ready
Takes a great product concept and develops it into a scalable, shelf-ready product. Includes guidance through recipe refinement, packaging, vendor sourcing, and manufacturing preparation.
Avoid the potholes, drive sales
Develops a sales strategy for emerging startup brands. Aligns product market fit, pricing, and distribution plans along with financial readiness. Ideal for brands that are production-ready but need a market entry plan, or those needing a fresh sales direction.
Ready to hit the gas on sales
Provides full-service sales expansion support using a structured plan that can include brokers, regional distributors, and national distributors. Works alongside the brand founder’s internal sales team to accelerate growth.