Meet The Team
Trever Knoflick
Architect of CPG Brand Growth | Strategic Advisor to Startups & Emerging Brands
Trever Knoflick is a seasoned architect of CPG brand development, bringing over 25 years of experience helping early-stage and emerging companies grow strategically—without overspending. His mission is to guide founders and teams through the chaos of early growth, providing clear direction in distribution, retail strategy, and sales execution.
At P2R Group, Trever combines hands-on industry expertise with sharp strategic insight. He has helped brands like Painterland Sisters grow from concept to national presence scaling beyond their regional roots. He excels at prioritizing initiatives, crafting lean and effective growth plans, and steering brands away from costly missteps. His strength lies in navigating the uncertainty that startups face, tackling challenges from multiple angles, and delivering grounded, results-driven solutions that keep momentum strong.
Trever has built a career bridging the gap between innovative food brands and the shelves they deserve to be on.
Outside of work, Trever is a proud husband and father of three boys. He enjoys golfing, weekend family adventures, and catching a good podcast during a casual run.
Jim Hyland
Entrepreneur & Operational Expert | Founder’s Vision for Startups & Emerging Brands
Jim Hyland is a founder, operator, and strategic advisor with deep expertise in food manufacturing, scaling operations, and guiding emerging brands toward sustainable growth.
He founded The Farm Bridge, transforming an abandoned IBM building into the Hudson Valley’s leading 30,000-square-foot specialty co-packing facility. From 2009 to 2021, Jim led its evolution into a critical hub for farmers and food entrepreneurs—helping commercialize hundreds of recipes and launch products across retail, institutional, and home delivery channels.
In 2021, Jim joined Good Roots, a consulting firm specializing in accounting and fractional C-suite services, where he served as interim COO for Painterland Sisters Yogurt during a pivotal 15-month growth phase. After successfully transitioning that role to a full-time internal hire, Jim became a Partner Consultant at P2R Group, where he continues to help food and beverage startups and growth-stage brands scale sustainably.
A dedicated foodie with a founder’s mindset, Jim blends operational rigor, strategic foresight, and a passion for food to drive measurable results.
Christine Shepherd
Sales Strategist | Growth Leader in Consumer Packaged Goods
Christine Shepherd is a proven sales leader with over 16 years of experience in the Consumer Packaged Goods industry, specializing in scaling brands and driving market expansion.
Most recently, as General Sales Manager at The Lemon Perfect Company, Christine led sales strategy and operations in the Southeast, fueling significant growth and regional expansion. Her track record includes building and leading high-performing sales teams, developing effective go-to-market strategies, and cultivating long-term client partnerships—particularly in fast-paced startup environments.
Christine brings her expertise, industry insight, and collaborative approach to P2R Group, where she is committed to helping clients achieve sustainable, scalable growth.
Joeshelle V. Somoza
Administrative Assistant
Joeshelle Somoza has been with P2R Group for years, keeping calendars in order, projects on track, and details from slipping through the cracks. With a background in admin, hospitality, and online teaching, she thrives behind the scenes — organizing, communicating, and making sure everything runs smoothly so the team can focus on growing great brands.
